The Sales Pitch
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If you have written a decent proposal, it is quite likely that the client
will want a formal pitch for the business before going ahead with a contract.
Research shows that more than 70% of the decision can be based on
an effective pitch, so it is worthwhile investing some time in getting it right
and making sure that you have really effective presentation skills.
There are many elements to making sure that
your sales pitch works well.
As well as including interesting ideas, you must ensure that
you drive home your key selling messages and
Token. One of the top
tip
s is to start planning the final sales presentation
as the first step of responding to the invitation to tender. That way you
will have a consistent message.
The key is rehearsal. The team have to rehearse and rehearse again. They have to think through the message, even agree how they will dress.
(Our suggestion: smart and sober, similar but not uniform and never clashing in colour or style)Giving a really effective presentation is not for the amateur. This is the piece of work that will make or break your pitch to the client, so you MUST get it right. And the best way to do that is to work with a coach who will get your performance to peak.
We specialise in coaching presentation teams and have been involved in many winning proposals over a number of years. We provide an expert eye and provide many tips for a successful presentation.
The process for developing a really effective sales pitch is as follows:
Plan the project
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Agree the team
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Agree the Key messages and tokens to leave with the client
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Agree the format based on your knowledge of the client and her expectations
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Agree the optimum medium (PowerPoint is not always the right answer!)
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Create a high impact presentation mapped to the audience needs
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Understand and manage the logistics
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Incorporate topical client based industry knowledge
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Coaching for individuals and teams on content and delivery style
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Constructive and independent feedback
We work with teams to ensure that they deliver a high impact message and maximise their chances of winning the business.
We would love to hear about your presentation experiences. So why not drop us an e-mail now and get in touch.
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